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Emmanuelle Varron

Emmanuelle Varron

"Communicationist"

47 years old
Paris (75018) France
Employed Just looking around
For more than twenty years, my professional life has been about creating,, wrtiting and organising. which means being able to interact with all communications matters! My experience of this complex and subtle function has built my career, a path where versatility is my credo, and inventiveness my aspiration.

Sports is my professional passion, but I have eclectic tastes : a passion for beauty and originality ... Classical music has rocked my childhood, with a 12 year violin practicing. The universe of antique jewels and "niche" perfumes took root in my adolescence. Finally, sport and gastronomy have seen me grow and mature through my career. All of these are part of my personnal life, and when I can find some time, I like to write about all these passions on a blog, called My Bazar Unlimited.
  • In charge of all press events (institutional press conferences, launch of TOP 14/PRO D2 actions, final tournaments) :
    - August 2017 : to launch TOP 14 et PRO D2 2017/2018 championships, organization of a webconference in Paris, with 30 representative players (logistic, staging, speeches)
    - November 2017 : Press Conference to launch TOP 14 2018 semi-finals in Lyon (logistic, staging, speeches)
  • Writing presse releases, press kits, official speeches
  • In charge of LNR Social Medias content (writing, pictures, videos). LNR Social Media accounts were created in August 2017, to be differentiated from TOP 14 and PRO D2 accounts.
  • LNR representative on TOP 14 / PRO D2 game days : ensure that the game organization respects LNR/FFR regulations, and make the link between the clubs and the championship official broadcaster
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  • In charge of an International Electric Vehicle Training with sales teams (7 500 participants over 6 weeks in Sevilla, Spain)
  • Managing plenaries content and issues (writing texts, in charge of rehearsals with the various stakeholders-leaders of the Renault, "live" control of the two plenaries and the logistics translation / production)
  • Drafting of a 28-page special issue focusing on merchants and entrepreneurs of Eure-et-Loir, on behalf of the ICC
  • Conceptualizing and producing a baseline for a social housing actor.
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  • Recommending and implementing new communication strategies and concepts.
  • Editorial and graphic design of communication tools (booklets, promotional posters, flyers, greeting cards, mailings)
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  • Design and production of communication and promotional materials for marketing, internal communication and the public.
  • Promotion of the club’s commercial department ; merchandising, ticket office, membership, social clubs
  • Daily Maintenance of the club’s official website (Producing copy, graphic design and development)
  • Managing the club’s media relations
  • Interfacing with Anglophone contacts on behalf of the club (clients, clubs, sponsors, players etc.)
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  • Promotion of Pierre Hermé and his “haut de gamme, innovative pastries” in a global campaign (specialist media for art and culture, food and fashion).
  • Launch and continued media management of the Autumn-Winter and Spring-Summer collections (Paris and Tokyo)
  • Responsibility for Communication and Crisis Media Management
  • Participation in two partner projects (Madame Figaro/Press and Christofle/Metalwork)
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  • Promotion of cutting edge sporting programmes

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  • Communication of the technical advances and the quality of the media coverage on TF1
  • Launch of major events (the 2000 Formula 1 season, Euro 2000, Champions League, French Cup, French international football games)
  • Design and Production of press kits.
  • Organisation of media trips (Euro 2000, France vs All Blacks in Marseilles, Italy, San Marino and Hockeinheim F1 Grand Prix).
  • inviting VIP studio guests.
  • Administration of the departmental budget
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  • Management of the complete project of creating the website – the first official website of a French club.
  • Daily Administration, maintenance and editorial: Club information, player interviews, live web commentary on matches, production of newsletter (7000 subscribers), 2 million pages viewed per month.
  • Creation and moderation of a supporters’ forum.
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  • Participation in the conception, editorial and administration of the PSG newspaper (a free publication with 250 000 copies produced and distributed through a partnership with Le Journal du Dimanche)
  • Involvement in the editorial policy : Editorial committee, editorial of articles, sub editor
  • Administration and management of "Minitel" 3615 PSG (3 000 connections per day)
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  • Managing PSG (club / team) media communication in a European Cup and national competitions context .
  • Writing Press Releases.
  • Writing Press kits.
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Communications

Ecole Francaise des Attachés de Presse

September 1990 to June 1993
Dissertation (1993) : The French Football League, an institution in the shadows...
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High School

Lycée Ecole Active Bilingue Etoile

September 1987 to June 1990
Baccalauréat B (Economics)
  • French mother tongue
    Expert
  • Fluent English
    Advanced
  • Academic Italian
    Intermediate
  • Strategy
    Advanced
  • Writing
    Expert
  • Press Relations
    Expert
  • Events organisation
    Expert
  • Concptualizing / Producing
    Advanced
  • Community management
    Advanced
  • Community Manager
  • Windows 10
    Expert
  • Apple iOS 11
    Advanced
  • InDesign
    Good
  • Photoshop
    Good
  • Photoshop Elements
    Advanced
  • Outlook
    Expert
  • Microsoft Office
    Advanced
  • Social Media
    Expert
  • Studying violin (and solfeggio) for 12 years.
  • Musical student at the Purcell School (Harrow on the Hill) during 1984/1985 school year - boarder
  • 12 années de pratique du violon (conservatoire de Clichy, CNR de Boulogne-Billancourt et Purcell School).
  • English boxing
  • Museums and exhibitions (photography, paintings, sculpture).
  • 5 Membership cards : Grand Palais, Musée Picasso, Centre Pompidou, Musée du Quai Branly, musées de la Ville de Paris
  • Cooking but mostly exploring all kinds of restaurants : French, worldfood, bistronomy, pastry
  • Fan of the Slow Food philosophy
  • 2010 / 2011 : Twice a month, writing both in French and English a story for "Ca Fleure Bon" website about a new perfume, a "nez", or my personal experience linked to that wonderful world (www.cafleurebon.com, an american website about perfumes, was at that time n°2 Top Blogs Wikio,...
  • Niche perfumes avid collector